PROMAMA Philippines

PROMAMA Philippines

The ability of a model to conjure just the right kind of emotion with her face and body as the photographer captures those decisive moments is part of the 'magic' of photography. There's a dynamic here that may or may not result in the best images. Working with a model (professional or not) is most rewarding when she doesn't hold back, when she's not afraid to look silly, when she infects everyone on set with her energy and when she gives more then what is asked with her - this is a portrait photographer's dream. When this happens, the photographer…
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The new SMAC

The new SMAC

Here are some head shots for the new SM Advantage Card. This rebranding is very timely just before the Christmas rush! Simple setup really! A beauty dish above center and in front of talent and a soft box right behind the photographer. For added punch, a hairlight falling on the talent's head and shoulders! Photography: Paulo NavarraAgency: PropelClient: SM Advantage
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B’lue Sports Drink

B’lue Sports Drink

The main challenge for this ad is getting the action just right. This is where casting becomes an important aspect in a campaign. We needed models who not only look good on camera but can move as well. Good thing we the ones who were casted had dancing and gymnastic backgrounds. It made our lives easier by getting the shots off the bat instead of relying heavily on body part shooting to get the composition. Client: DanoneAgency: Havas Media OrtegaPhotography: Jay Tablante https://youtu.be/8YMxK-uXD_0
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BeepBeep PH

BeepBeep PH

We had the privilege of working on the opening campaign for BeepBeepPH, app for all your car needs. This was one of the rare times I get to work with a car, and it has always been a welcome challenge to do. Good thing the clients were formerly from ad agencies who knew of our work since, and trusted us with this campaign with James Deakin. https://youtu.be/xoWKq-QxRK8
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Red Ribbon

Red Ribbon

Work is never work when you have fun on set. Guys like Drew Arellano make sure that shooting is fun, if not funny. We had the privilege of working with him over magazine covers and other ad campaigns, so seeing him on-set was like a reunion of sorts. Plus we get to work with him also for some of his TV shows in GMA Network. We had our mouthful of chocolate cake for this shoot, and brought home some awesome products. We attest, this is the chocolatiest cake we ever tasted. https://youtu.be/_amhK2f8AcE Production Credits Client: Jollibee Foods CorporationAgency: BBDO GuerreroPhotographer:…
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Rogin-E

Rogin-E

Quite honored to be a regular with one of the premier agencies in the country, JWT Manila. It's always fun shooting with this agency, not to mention I used to work there before as a creative. For this project, it was for Rogin E. They had my do a signature lighting we used for Men's Health magazine. You can also watch the behind the scenes on how we did the shoot, even up to the light effect at the back. -Jay Production Credits Client: Bayer Philippines Agency: J. Walter Thompson Philippines Art Director: Javey Villones Photography: Jay Tablante
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