Friends in advertising got in touch with us one evening about a unique project involving cinemagraphs. I was already familiar with the medium, but I never really tinkered around making them. It was more like a fondness seeing them online, and thought of making them one day. Lo and behold, the opportunity landed on our lap, and it was a commercial project at that. The actual shoot didn’t take so much time as compared to the design and post production phase. We took inspiration from video games such as Final Fantasy in creating the world where our protagonist would find herself as she sips on a cup of Nescafe cappuccino.
It was tedious, but exciting project. We couldn’t be prouder of the outcome.
Production Credits
- Client: Nestle Philippines
- Agency: MRM (McCann Erickson)
- Production House: Cutting Edge Productions
- Director: Jay Tablante
