While Millennials, born in the early 1980s, continue to be a driving force in the world, an even more fascinating generation is on the rise, poised to contribute even more rapid change in today’s evolving culture and technology.
Enter the iGeneration aka Generation Z and who were born in 1994 and later and grew up with a smartphone in hand. Similar to Millennials, iGens share constant connectedness in today’s ubiquitous social media landscape.
Find out more about them here.
- Client: IGeneration
- Photography: Paulo Navarra