The primary challenge of this shoot is getting James into the right angle of the motorbike. Ok, there weren’t any sharks in the actual shot, but given this is a composed image (which we love shooting for by the way), we had to figure out the right pose with a little experimentation along the way.
We were happy with the results and this campaign is currently running on EDSA.

Production Credits
- Client: Pepsi
- Agency: BBDO Guerrero
- Production House: Clayshop Inc.
- Photography: Jay Tablante