The main challenge for this ad is getting the action just right. This is where casting becomes an important aspect in a campaign. We needed models who not only look good on camera but can move as well. Good thing we the ones who were casted had dancing and gymnastic backgrounds. It made our lives easier by getting the shots off the bat instead of relying heavily on body part shooting to get the composition.
Client: Danone
Agency: Havas Media Ortega
Photography: Jay Tablante
