It was great working with James again on this campaign. And turns out to be an interesting challenge. Shooting cars is already hard, what more when it’s a bad ass jeep with James and friends riding on the top?! We had to give the illusion of speed on this one, while sitting comfortably in the studio. With that, we had to bring out most of our lights and do an artificial sun effect in the studio.
We did a ton more layouts during this campaign and I hope the brand is able to make good use of them.
Production Credits
- Client: Pepsico Philippines
- Agency: BBDO Guerrero
- Photography: Jay Tablante
